Target Audience

After researching the Channel 4's Youth Tribes website, I have decided that my target audience will be Moshers and Grungers. The reason behind this is that different genres of Rock, especially guitar driven songs are the music of choice for the followers of these subcultures. Evidence of this, is their frequent consumption of magazines and music channels such as Kerrang, Metal Hammer and Scuzz, and their frequent consumption of franchises such as Guitar Hero and Rock Band. For my primary research I will interview members of these subcultures what they would exect to see in a Hard Rock music video.